Pepsi® Max “Super Bo Celebration” Sweepstakes – Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED.
A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.
1. ELIGIBILITY: The Pepsi Max “Super Bo” sweepstakes [“Sweepstakes”] is open to (i) legal US
residents of the following states: Missouri and Illinois. (ii) who are at least 18 years of age. Employees
and the immediate families of PepsiAmericas, Inc., Pepsi-Cola Company, PepsiCo, Inc. (“Promotional
Partners”), Bonneville St. Louis Radio Group and Schnuck Markets, Inc. (“Sponsors”) and each of their
respective employees, representatives, parents, bottlers, distributors, subsidiaries, affiliates, suppliers,
advertising agencies, and persons living in the same household as such employees are not eligible to
participate in the Sweepstakes. Sweepstakes is subject to all applicable federal, state, local laws and
regulations and is void where prohibited by law. The Sweepstakes begins on January 5, 2009 at 12:01:01
a.m. CST and ends on January 23, 2009 at 11:59:59 p.m. CST. (“Sweepstakes Period”).
2. HOW TO ENTER: a.) Enter to win daily prizes by listening to Bo Matthews’ Big Dawg’s Bunkhouse on
92.3 WIL weekday afternoons January 5-January 23, 2009 from 3p-4p. b.) Register to win a Sony
PlayStation 3 gaming console with EA Sports John Madden 2009 game by visiting select Schnucks
locations during the designated date/time and completing an entry form. See wil92.com for van hit
locations/dates.
3. SELECTION OF WINNERS. a.) The first caller to correctly answer the trivia question during Bo’s
Bunkhouse during the Sweepstakes Period will win a Daily Prize. Daily Prize winners are then entered
into a drawing for the Weekly Prize to be drawn at random. Weekly Prize winners are then entered into a
drawing for the Grand Prize to be drawn at random and announced on January 26, 2009. Winners will be
notified via telephone. Unless otherwise designated or prohibited, prize winners will be required to sign
and return an Affidavit of Eligibility and Liability/Publicity Release (where legal) within five (5) days of
notification attempt or prize will be forfeited and an alternate winner will be selected. Unclaimed prizes
may not be awarded. Judges’ decisions are final. b.) Entries from each of the six locations from the Van
Hit portion of the Sweepstakes will be combined and one winner will be chosen to win the Van Hit Prize,
on or around January 26, 2009.
4. PRIZES:
Daily Prize (one (1) per weekday during the Promotional Period, fifteen (15) total): $25 Schnucks gift
card (ARV: $25).
Weekly Prize (one (1) per week during the Promotional Period, three (3) total): $200 Schnucks gift
card, Sony PlayStation 3 gaming console and EA Sports John Madden 2009 game (ARV: $660)
One (1) Grand Prize consisting of: $1,000 in Schnucks gift cards, big screen HDTV, and ten (10) Diet
Pepsi Max branded pop-up tailgate chairs (ARV: $2,650)
One (1) Van Hit Prize consisting of: Sony PlayStation 3 gaming console and EA Sports John Madden
2009 game (ARV: $460)
Purchase will not increase your chances of winning. Odds of winning depend on the number of eligible
entries received. All taxes or expenses, including, without limitation, sales tax, luxury tax and any other
costs incurred in claiming or using any of the prizes, are solely the responsibility of the prize winner. No
prize substitution or cash equivalent of prize, except at Sponsor’s sole discretion, and then only for a prize
of equal or greater value. Any difference between the actual value of any prize and the approximate retail
value set forth in these official rules may not be claimed and will not be awarded. Certain restrictions may
apply. Winner is solely responsible for the payment of all federal, state and local taxes. Winners may
receive an IRS Form 1099 for the approximate retail value of the prize. The prize is non-transferable and
may not be extended, substituted or redeemed for cash value, except by Sponsors, who reserve the right
to substitute the prize or a prize component with cash or another prize of comparable or greater value.
Sponsors are not responsible if concert is postponed or cancelled after ticketing of prize for any reason, in
whole or part. Sponsor reserves the right to substitute a prize of comparable value in its sole discretion.
5. MISCELLANEOUS: Sponsors reserve the right to void all entries made through any robotic, automatic,
mechanical, programmed, or similar entry duplication method. Sponsors are not responsible for any (a)
telephone, computer, hardware, software, programming or network malfunction or other technical failures
or errors, or the failure to properly process entries; (b) communication disruption or other forces beyond
the reasonable control of the Sponsors, including but not limited to disruption related to internet traffic,
virus, bug or non-authorized intervention; or (c) damage caused by computer virus or otherwise resulting
to any computer from such person’s participation in the Sweepstakes whether human, mechanical or
electronic. If any such malfunction, error, disruption or similar damage occurs and impairs the
administration, security, fairness, integrity or proper play of the Sweepstakes, Sponsors may, in their sole
discretion, suspend or terminate the Sweepstakes by posting a notice on www.wil92.com. If the
Sweepstakes is terminated before the end date, Winners will be selected from among all eligible entries
received as of the termination date. Persons found tampering with or abusing any aspect of this
Sweepstakes, or who Sponsors believe to be causing malfunction, error, disruption, or damage will be
disqualified. Entries that contain errors, or are incomplete will not be accepted. Sponsors are not
responsible for lost, late, misdirected, damaged, or garbled entries. The Sponsor will be the sole judge of
which entries are valid and its decision is final and binding. Sponsors reserve the right to amend these
rules at any time by posting amended rules on www.wil92.com.
By entering, participants agree to release and hold harmless Promotional Partners, Sponsors, and each
of their respective parents, distributors, affiliates, subsidiaries, directors, officers, employees and its
advertising, promotional and judging agencies from any and all liability or any injuries, death, loss, tax
liability or damage of any kind arising from or in connection with participation in this Sweepstakes or the
acceptance, use, misuse or possession of any prize won. Notwithstanding the foregoing, in the event that
the preceding release is determined by a court of competent jurisdiction to be invalid or void for any
reason, the entrant agrees that, by entering the Sweepstakes, (i) any and all disputes, claims, and causes
of action arising out of or in connection with the Sweepstakes, or any prizes awarded, shall be resolved
individually without resort to any form of class action; (ii) any claims, judgments and awards shall be
limited to actual out-of- pocket costs incurred, including costs associated with entering the Sweepstakes,
but in no event attorney’s fees; and (iii) under no circumstances will any entrant be permitted to obtain
any award for, and entrant hereby waives all rights to claim, punitive, incidental or consequential
damages and any and all rights to have damages multiplied or otherwise increased and any other
damages, other than damages for actual out-of pocket expenses. Entering the Sweepstakes constitutes
permission to use the name, address (city and state only) and likeness of the prize winner for advertising
and publicity purposes in any media now existing or hereinafter devised, without further compensation,
unless prohibited by law. . Failure to comply with these official rules may result in disqualification from the
sweepstakes. Sponsor reserves the right, in its sole discretion, to: (i) disqualify from this or any
sweepstakes it sponsors, now or in the future, any person it finds, in its sole discretion, has intentionally
violated these official rules, tampered with the entry process, the operation of this sweepstakes, or any
other aspect of this sweepstakes; and (ii) cancel or suspend part or all of this sweepstakes in the event
that printing errors, viruses, tampering, fraud, unauthorized intervention or other causes beyond
Sponsor’s control, corrupt or impair the administration, security, fairness or proper play of the
sweepstakes. In such event, Sponsor may award prizes in a random drawing from all eligible entries
received prior to the date of cancellation or suspension.
6. WARNING:
ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY UNDERMINE THE
LEGITIMATE OPERATION OF THIS SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL
LAWS. SHOULD ANY SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK
REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH ENTRANT OR
OTHER PERSON TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING SEEKING CRIMINAL
PROSECUTION.
7. WINNERS LIST:
For a complete list of winners, send a self-addressed, stamped envelope to: Bonneville Radio St. Louis,
c/o “WINNERS – Super Bo” promotion, 11647 Olive Blvd., St. Louis, MO 63141. Requests must be
received no later than February 28, 2009.


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Russell S. 322 Days ago- It rocks!
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jarymo 319 Days ago- It rocks!
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dchilton18 318 Days ago- It rocks!
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tdennison4841 313 Days ago- It rocks!
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jasonlov3 309 Days agoWhat do you think?
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