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Updated 127 Days ago

A Burrito Awakens St Louis From a Siesta

So, InBev's bid for AB has been approved by the board of directors and everyone in St. Louis is freaking out.  I am not saying that St. Louis didn't feel different immediately after the news was announced.  I am not saying that this isn't going to permanently change the cultural landscape in St. Louis - it will because all of the sponsorships and philanthropy that have been such a major part of being in St. Louis are out the window.  But there are a couple of things that I would like to say:

1) St. Louis needs to calm the crap down.  The buyout has been approved by the board, but it still has to be approved by the shareholders (which it probably will be) and the government needs to approve it as well (which I don't know much about so I am not sure what will happen with that).  It has been gloom and doom here, end of the world madness I tell ya!  I went to the grocer last night and everyone in front of me in line had cases of Miller and Coors (it was a late night run), something rarely seen before in St. Louis.  You used to be peppered with questions if you walked into a party around these parts with a case of anything that didn't start with the letters B and U (Bud or Busch).  No longer will we have to withstand this type of interrogation - we can proudly walk in with our local micro-brews and not look like beer snobs - I see this as a bonus.

2) Are you kidding me?  If someone walked up to you and asked you for your burrito, and offered to pay you twice what you paid for it, you would sell it too - even if it was a French guy who asked you for it.  AB has been a stagnant stock for years and the company has been resting on their laurels not buying up other companies to strengthen their value when they saw the other brewers doing the same.  AB was caught sleeping.  I know these majority shareholders aren't really the guys who are struggling to fill up their gas tank, but we are - so we should understand their desire to make money.  Though we won't know until the end of the next quarter if we are in a recession (it takes two quarters before you can say that) the way this quarter looks, we very well could be entering one, and these stockholders have probably taken an Economics class, probably know that the potential is very real, and are shoring themselves up just in case.  Financial savvy dictates that you shore yourself up before financial downtimes and start buying low when others are forced to sell because they weren't shored up - that's capitalism.

Yes, I understand that they are the uber-American brand, and it will be awkward to see the Clydesdales parading during the next Super Bowl or if they dare to refer to themselves as the "American Lager", but the beer is still being brewed in the United States so the brewing and bottling jobs are staying in St. Louis.  YES - the majority of the money is going over seas but back to the burrito - are you really going to turn that offer down on the basis that the guy is French when you can barely afford gas?  I don't think you would, so why would you expect AB to do it?  It would be financially irresponsible for the sharehoders and the board to reject the offer.  You don't make money when you trade based on emotions, do you see the guys on the stock exchange weeping everytime they trade with foreign companies?  And for that matter, do you know how much of your 401k is invested in foreign companies?  And if you do, have you noticed how nicely those stocks have been performing?  "American Greed" are the words I keep hearing - mularky its "Financial Savvy". 

I know what your thinking - you want to deport me, and you are free to say and think that, but I have to think that I am not the only one who feels this way.

About The Author:

Got a story you want to share, or just need someone to talk to? Email Me! melody@toastedrav.com

I have a penchant for pizza, a love of books, and a strong cup of coffee always makes me smile. When I'm not writing for ToastedRav I like long walks on concrete sidewalks, hanging-lamp lit dinners, and a good bottle of Shiraz.


  • Matthew Smith 127 Days ago
    Honestly, I hope the government really looks at this deal hard. I doubt that inbev would have been able to purchase AB if the dollar was so low compared to the Euro. This is especially troubling considering the company was really not in any financial trouble before the acquisition. Stagnation in a sputtering economy is normal. Allowing foreign companies to take advantage of currency arbitrage to purchase US companies is not a good precedent.
  • George 127 Days ago
    There's nothing the government can do even if they wanted to. It's a legal and friendly acquisition being approved by both boards. There's no anti-trust issue because A-B already had plenty of beer competition in the US, and InBev doesn't own any of it.
    As for the weak dollar allowing for this to happen: welcome to the global economy. The same government you want to stop this sale is responsible for economic policies that led to the dollar tanking. (They wanted it to happen so the trade deficit would shrink. That worked, but you can't have your cake and eat it too.)
    STL's best hope is that InBev succeeds in growing Bud as an international brand. They paid $70 a share because they think they can make it worth more. If they succeed, that will mean more demand for Bud, more production jobs, more advertising, more of everything. That growth would be good for St. Louis. Had the Busch's succeeded in achieving this, we wouldn't be having this conversation. No one wanted this to happen, but at the same time, we can't blindly forgive the vaunted Busch family for their role in this. Melody is right. A-B was caught sleeping.
  • Skip 127 Days ago
    On a lighter note, I guess the team that worked on that whole AB lawsuit against InBev and their business with Cuba is probably brushing up on their resumes right now, huh.

    “Well, it seemed like a good idea at the time . . . . .“
  • Matthew Smith 127 Days ago
    Although this might not meet the scrutiny of anti-trust provisions, that does not mean that there is "nothing the government can do". Congress has the full power to regulate commerce. The "global economy" is still quite unstable. And, if fluctuations in currency continue to create openings for foreign acquisitions, I would not be surprised to see federal law passed to prevent some forms of takeovers.
  • Mike Flynn Staff 127 Days ago
    I'll go on record and completely agree with you! Everyone does need to chill out. Sure its a big deal, (or rather just a good deal for the stock holders!) but come on. Calm down. Its cool...deep breath everyone!

    Companies get bought. It happens. Whining won't change it and not buying Bud only hurts STL more.
  • Skip 127 Days ago
    All very true. It doesn't mean we have to like it, but we have to admit that its just the way it is in a free market economy. And it still hits us here in Saint Louis in our pride . . . hard.

    As a Miller drinker in Saint Louis, I can now enjoy an emancipation of sorts. However, along the "keeping it real" tone, its important to note that Miller isn't American owned either. They have long since sold by R.J. Reynolds to South African Breweries.

    So that leaves us with . . . . Coors??? OMG, NOW IT IS TIME TO PANIC!!!
  • Craig 127 Days ago
    I couldn't agree more regarding your comment that St. Louis needs to calm down. The public hasn't been this stirred up since the first week of the Hwy 40 shut down. Life hasn't changed for most folks...we are just driving different roads for a short while.

    That said, if they want to change the name of Busch stadium we WILL have a problem!
  • Melody Staff 127 Days ago
    I second keeping the name the same - but someone told me (rumors, rumors are no fun...) that the stadium is owned by the team so the name probably wouldn't change
  • SandyShores 127 Days ago
    Thank you Melody for speaking the fiscally savvy economic view of the whole thing. We all have our emotions about the legacy of AB and St Louis, but business is business. I was beginning to think I was the only person in St Louis who thought of the financial versus emotional side of the deal!


    And, as for the burrito, I'd sell you any burrito that doesn't come from Freebirds. If it's from Freebirds it's off limits girl. Best damn burrito on the planet!
  • Skip 127 Days ago
    I'm more of a Chipolte's/Qdoba burrito kinda cat.
  • CraigDanger 127 Days ago
    Skip, you are dead to me. How on earth can you go franchise chain for best burrito?

    (not that there is anything wrong with franchise restaurants. I'll just stop talking now).
  • Skip 127 Days ago
    The answer is simple. I’ve never had one.

    Can I play Lazarus if I say I will at the next reasonable opportunity?
  • Skip 127 Days ago
    Based on this morning's reading, it would be a Twinkie thirty-five feet long, weighing approximately six hundred pounds.

    * BAH * I can't leave a movie quote uncommented upon. Sorry!
  • CraigDanger 127 Days ago
    That's a big Twinkie.

    And if you ever find yourself in Champaign IL, first apologize to whomever you ticked off. Then hit La Bamba, for the "Burrito as Big as Your Head"

    Around here, I'd probably go Arcelia's at Park and Mississippi, or anywhere on Cherokee.

    Or, since you are a dazzling suburbanite, Las Palmas on Page near Ashby or El Nopal in Fenton doesn't suck.
  • Michele 127 Days ago
    I couldn't agree more. Maybe the fact that I've barely been in STL for a year and rarely drink AB products, I see it as just business. Granted, it sucks and I understand how STL folks feel, but hey, this too shall pass. Give it time.

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