Updated 152 Days ago

The Mini-Van: too many eggs in a bad basket?

When I met my wife 12 years ago she informed me on our first date that if I ever saw her driving a mini-van, I was to shoot her on the spot.  Of course she was kidding (I think), but it demonstrates the passion with which she disliked the poster-vehicle of 90's suburban practical. 

Over the years, as she's made similar comments to friends and acquaintances, they've almost always been met with agreement.  In a few cases, people who drove mini-vans would say, "hey wait a minute!"  But even their tone was a little apologetic, citing the challenges of having multiple kids.

Now, 1500 people in Fenton find themselves combing the want ads because no one at Chrysler caught on to the fact that they were manufacturing America's most popular fashion faux pau. 

I'm in no way making light of the job losses.  I think the workers are victims of borderline brainless management. 

But, that said, have you seen the product they've been turning out?  Is there anything even remotely cool about a mini-van?  Is there anything practical enough about one to make you wear a nerd stamp on your head in return for the perceived benefit?  As the years have gone by, more and more alternatives have shown up on the road to allow people to say, "no" to the Dodge Caravan and all it has begot. 

In typical Detroit fashion, however, they kept churning them out.  "Hey," they kept saying, "we've produced America's most innovative new vehicle!"  Somewhere along the line they forgot it was innovative in 1983, not a quarter century later.

This too shall pass. I just wish they'd thought of shooting a dying concept when the economy was still half decent.  Maybe then they could have re-tooled, and some jobs could have been saved.  Instead, now, the mini-van will go away, and a bunch of people's livelihoods will go with it.  All this because multi-million dollar executives couldn't spot a trend in taste that my wife had nailed a dozen years ago.  When in doubt, stay out of the business of selling ugly.



  • TeachX3 151 Days ago
    I completely disagree with your wife and you. While I will say I do not care at all for the Dodge Caravan, the mini van has it's place. I drive a fantastic Toyota Sienna, it is sharp looking, roomy, mechanically superior, etc... I love it. Now, when my kids move on in life, I will not continue to drive the Sienna (this is my second) I will move on to something smaller (I'm currently checking out the Toyota Matrix)... Anyhow, I sure feel for the ones (as I'm sure you do) who are losing their jobs...

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