National Ice Cream Day Makes People Scream For Ice Cream

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I scream, you scream, we all scream for ice cream and on Sunday July 19 sweet treat lovers across the country chanted this phrase in honor of National Ice Cream Day.

For such an important date, I decided to search for an ice cream parlor that was making the day extra special. It didn’t take long to find the Webster Groves’ beloved ice cream spot, Serendipity.

“Serendipity suggests that what you have found isn't just a ‘happy accident’ but better than you could ever have imagined,” owner Beckie Jacobs said.

And true to Jacobs's word, Serendipity was better than I could have ever imagined. Serendipity is known for its great variety of flavors that are added and changed on a regular basis. On any given day stop in to try ice cream flavors such as Bailey’s Irish Cream, apple, cinnamon, cantaloupe, egg nog, dulce de leche and even Blow Pop. All the ice cream is homemade and Jacobs can experiment with flavors a lot.

“Flavors are born out of a creative flash like Cookie Monster, or an attempt to create a ‘favorite’ flavor in ice cream, like gooey butter cake,” Jacobs said.  “Still others come from our chef clients who want a special flavor for their restaurant or wine dinner. Once they no longer want it on their menu, we are free to create it for our shop.”

“Chef clients” are part of the wholesale business side of Serendipity. According to Jacob’s almost 100 of the “best” local restaurants, clubs, hotels and ice cream parlors buy Serendipity’s ice cream.

“I enjoy the work with the chefs and knowing that almost no matter where a person chooses to eat, they could be eating Serendipity Homemade Ice Cream,” Jacobs said.

Though the wholesale business makes it easy to find Serendipity ice cream throughout St. Louis, going into the actual ice cream shop is always the recommended way to go.  Serendipity has a great atmosphere and location. The shop has a small parlor as well as a great outdoor porch for guests to sit and enjoy their treats.  Also, Serendipity hosts some fun, family friendly events.  For National Ice Cream Day Serendipity ice cream lovers stopped by to listen to live music played by The Dangers and get a balloon creation from balloon artist Silly Jilly.  As I overheard one visitor say, Serendipity was the “hotspot” of historic Webster Groves on Sunday night.

Also another great part about going into Serendipity is that guests always get what they want.  Whether in size of scoop or in how many samples you try first, Serendipity is there to make sure you are in control of your ice cream destiny.

Serendipity’s slogan is “Life is uncertain...Eat dessert first.” After visiting Serendipity I would have to agree, make sure to eat dessert first and make sure it’s ice cream from this great St. Louis spot.